I usually love the ipsy samples I get of this company's eyeshadow, but this ivory color is so unpigmented. It has no pop whatsoever. It has pink undertones, which I guess I like, but it has so little showing (yes, even on top of intense primers) that it doesn't really matter. Really pretty bummed considering it was so little for so much money :( Response from Naked Cosmetics: Hi Laura-Joy. I am sorry that you did not LOVE your product! We have not done Ivory with ispy. Ivory is a great collection for color, but more featured as a highlight. It is famous for its iridescent properties. It also contains our gem powder which adds an elegant sparkle to colors 2-6. Please contact [email protected], and we will help you choose something more your tastes!